Tyler, the Creator is in full album rollout mode, and today he dropped the first full music video with “NOID.” While I could try to explain the visuals, it’s clear that Tyler’s creativity is on full display. I will point out the surprising cameo from Ayo Edebiri, who is literally crying and waving a gun.
To me, both the song and the visuals explore themes of fame, the music industry, and paranoia, but you can judge for yourself. The video was directed by Tyler, the Creator himself, who also produced the song. Tyler’s new album, Chromakopia, drops on October 28th.