What do you do after dropping what some people are calling a classic album and are projected to sale 242,122 copies of said album? The answer is obvious if you are Kendrick Lamar: You release new song produced by J. Cole (And continue to build anitpation for that joint project that has been promised for a while). Yea, K.Dot is winning right now and as Cole says on the song, this is his victory lap.
Sidenote: Read our review of Kendrick’s good kid, m.A.A.d city here.