Freddie Gibbs has been quietly building a reputation of putting out good quality visuals and his new music video for “The Hard” is no exception. It’s a simple narrative that has themes like “no snitching” and how the drug game is a dirty (or some shit like that), but it’s executed very well. I also included this song on the Why You Should Listen To: Freddie Gibbs MixEP so there’s that too. Originally off BFK.
Sidenote: That’s Dana Williams? I approve.