J. Cole – “G.O.M.D.” [Video]

GOMD

Around here, we’ve been saying that J. Cole needs to drop another music video for 2014 Forest Hills Drive and today he does just that. At first I thought the visuals for “G.O.M.D.” were inspired by movies like 12 Years A Slave or Django Unchained, and maybe it was, but I think slavery just so happens to be the backdrop chosen.

The story is straightforward. J. Cole plays a house nigga on a slave plantation that later goes on to lead a slave rebellion. And that’s basically it. I didn’t see the video for “G.O.M.D.” going this way but I’m okay with it. Directed by Lawrence Lamont.

If you haven’t, go on and check out our review for 2014 Forest Hills Drive.

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  1. J. Cole on the video’s slavery concept:

    “Well, I struggled, because first of all, I wanted to do like a Hype Williams-style video for this song so bad, because I’ve never done one of those. I felt like if I did do one of those, this would be the song to do it with. So, I battled with that urge to go the typical route with this video, because I feel like that’s what everyone expected. And every video I’ve ever done has never really been expected, so I was just like fuck it, let’s do it.

    The video is really more of a commentary on the need for unity and togetherness more so than it is a comment on racism, because [the black community] knows—we all know about oppression. We’re all aware of that. What we’re not aware of is the dysfunction within our own community. You know what I mean? The fact that there are levels to us economically and because of the different skin colors within our own race. We’re not aware of that. We’re aware of the other sh-t.

    We’re against the outside, but we’re not looking around and being like, damn, we’re actually against each other too. It’s like the minute that we come together and start to cut out all of the classism that exists among black people and the skin color differences among black people. It’s really for that reason. Then there’s this whole “real n-gga” conversation. The field n-ggas are the real n-ggas. Today, the schoolboy—the boy who went to college and did something with himself—he’s the soft, house n-gga.”

    http://saintheron.com/news/exclusive-j-cole-talks-g-o-m-d-video-details-and-inspiration/

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