For the visuals for “Lost Ones”, J. Cole dusts off a video he did before he got signed to Roc Nation. How do I know this? Because it says it in the beginning of the actual music video:
With just a Dollar and a Dream, this video was shot in 2008 before I even had a record deal. 3 years later, watching it still gives me the same emotions. This is dedicated to the Lost Ones.
But on a serious note, ever since the first time hearing “Lost One”, I thought it was one of the realest songs I ever heard. Glad to see Cole had to foresight to get with director BBGun (The same guy that directed “Who Dat”) to match the feelings of the record.