Alpha Dawgs
Top Dawg: This isn’t your average label head of our generation. He is far from Diddy, Dame Dash, or even Suge Knight (although that is who he is often compared to). No he has no desire to be in the spotlight. He actually seems to avoid it as much as possible. There are very few pictures or videos of him. He follows the code that the artist is the star, and he handles the business. He is also a genius and has figured out how to use the internet age to increase the value of his label instead of jeopardize their worth.
Punch: The first time I heard Punch was on a record with Kendrick Lamar. He actually had the better verse on the song that they had together. He has since moved on from being an artist and now is the president of the label. He has helped a lot with the artist development according to artist like ScHoolboy Q and Isaiah Rashad.
