Boomin’ From The Stoop: Jay-Z’s Super Label Announced!

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I think Jay can call American Gangster a success with all the buzz he has now: there have been so many rumors about him ever since he left Def Jam and signed that 150 Million dollar deal with Live Nation, called “Roc Nation”. For many Jay-Z fans, rumors are everywhere, and no matter how many times you hear them, or how appealing they sound, you just gotta ignore them, because more likely than not, Jigga doesn’t even confirm them himself. Well, looks like things are going to change here, because Jay just officially announced his latest Record Label!

It’s a partnership with the production duo StarGate, who are famous for producing hits like “Irreplaceable”, “Closer”, “Because of You”, and “Don’t Stop The Music”, and the new Super Label will be called: “StarRock”. That pretty much explains his line in Jockin’ Jay-Z: “That Bloke from Oasis said I couldn’t play guitar/ Somebody shoulda told him I’m a fucking rock star.” As for StarGate, they are pretty good producers, but I really didn’t think Jay would team up them. I mean, Jay’s never jumped on a StarGate track except for “Bye Bye” off Mariah Carey’s album. Maybe that will change after Blueprint 3?

Speaking of Blueprint 3, Jay is supposed to be working on a new remix for “Swagga Like U”s feat. Nas, Andre 3K and Jeezy. If that’s true, then sweet! Also, it is rumored that the album will be released on December 2nd. Because Kanye decided to release his album earlier in November, that completely rules out any chance of a Jay-Z/Kanye Showdown.

One more thing I wanted to point out: I went to Roc-A-Fella.com recently, and saw a HUGE ad for Kanye’s new album. This is technically still Jay’s record label: why is he playing second fiddle to Kanye? Has he finally accepted the fact that Kanye is simply more popular right now with the rap fans, or is just because his album is coming out earlier?

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Of the group, he is the youngest and most poetically inclined; it's nearly impossible to find him without a book in his hand, a pen and pad in his back pocket, and the audacity to put all his ideas down. From the east coast, he's a lover of lyricism, Japanese media, video games, and art. Recently traded in his Jay-Z stan card for a Charles Hamilton one and lost every fan of his work.
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13 Comments

  1. Sweet, a Jigga article on the new news. I think that the remix for “Swagga Like Us” is offical, although the title isn’t. I think the guest spots are set though, as I’ve read. Also, I think its StarRoc, but same thing. Wasn’t the StarRoc thing already confirmed like, a few weeks ago? But yeah, European Producer + NYC Rapper? Interesting combination. But Stargates getting more popular, thanks to Ne-yo’s slur of hits. Dec. 2nd is official I think also.

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  2. Speaking of Jigga, who thinks he’s becoming more “pop-oriented” in his songs? I mean, look at “Dope Boy Fresh/Jockin’ Jay-Z (depending on what you call it)” and “Swagga Like Us” It seems so much different from his old works of Reasonable Doubt and the Volumes. (1-3)

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  4. I think StarRoc is a just a side venture of Roc Nation though, since the deal allows him to sign people. And whats the deal with Kanye, Memph, Beanie, Freeway Young Chris and Jada?

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  5. Well Freeway has been out for a while now, didn’t he get dropped from the label like 6 months ago and jay couldn’t do shit about it?

    AND

    AMERICAN GANGSTER was hands down the best album of 2007, I personally think he would outsell Kanye if a showdown really did happen…but then YE might start going all crybaby.

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  6. Kanye’s great, but I will always put Jay over him. However unless this album has another single as horrible as love lockdown jay will never out sell him, white people and teenagers are on his dick. Shit, dmx and ja rule outsold jay, vol. 2 is his highest selling album and that only did 5x. His sales just dont match with the quality of his albums

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  8. Man, those niggas on “Swagga Like Us” would be an instant classic, especially if Wanye, Kanye, And T.I. do more verses.

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  9. American Gangster was probably the best album of 2007, since it didn’t have the best releases from all of the artists (Or was that 2006? The “King” And “Kingdom Come” (Both are amazing albums) Roc Boys, and a bunch of other songs still are in my ipod, even now. Course, every jigga album is in my ipod anyways, but thats the first I’ve ever listened too (I know, sad) Kanye West and Jay-Z, in my terms are both great artists, but I feel that Jay-Z’s gonna retire in another 4 or 5 years (Who’s ever heard of a 45 year older rapper), so Kanye West will take over his spot most likely. Or maybe someone else, but Kanye is kind of like Jay-Z’s protege somewhat.

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  10. Just want to give my two cents on this whole thing…

    @ Chew

    I think American Gangster was classic, period. Definitely the best record of 2007. And your right: white people jock Kanye so hard it’s unbelieveable.

    @V-G

    You right! Hope it’s a reality.

    @Chip

    Yeah, Kanye is decent, but only reason I think he’s good is because he makes his own beats. Jay outclasses him by a lot.

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  11. Did anyone else forget The Cool or Below the Heavens? Both albums were better than AG, since all AG did was rehash the hustler theme from Reasonable Doubt…

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  12. Why should I believe this deal is going to fall in place? Didn’t he say the same thing about the Roc Nation deal? If he doesn’t take Jada, but keeps Bleek on the roster, I can’t call Jay a record exec. Except for the fact that he only puts HIS stuff out. But let me stop before I get accused of hating again!

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  13. Jerms a hater! Jay definitely outclasses him a lot but if you ask a lot of ppl, teenagers, white ppl, and other hip hop bloggers alot they will tell you the opposite. the Jay hate has been on extreme since Kingdom Come, and its spearheaded by Jerm lol

    Reply

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