After collecting his sixth #1 album on the Billboard 200 charts with The Off-Season, J. Cole drops another music video in the form of “Applying Pressure”. Cole venture through New York and even gets a guest spot from Dave East (He doesn’t rap or anything but he is mentioned in the song). I would say that Cole is acting like a homeless person but that might just be his style at this point. Directed by Scott Lazer. Check out our review of The Off-Season here.