Joey Bada$$ kicks off the new year with a bang, dropping his latest song and music video, “The Ruler’s Back.” Over production by Conductor Williams, the Brooklyn rapper delivers a hungry performance, firmly staking his claim as one of the best lyricists in the game. One line, in particular, has made headlines: “Too much West Coast dick-lickin’” (a reference to a Jay-Z lyric, by the way). It will be interesting to see how this unfolds in the future. Be sure to check out the retro-styled visuals below, directed by Waqas Ghani.