Team Evaluation: Young Money Entertainment

Since the New Year has come around, there really hasn’t been a lot of new music released. I had the idea of writing a what-if based article, but I realized how much writing I would have to do for that one article. Then it hit me! I should split up the article into multiple sections, and release each one as a separate article. So this piece will be divided into four pieces. First I will present my article on Young Money, then G.O.O.D. Music, and Roc Nation, before finally finishing with my what-if scenario. First up though is Young Moola.

Young Money is one of the biggest labels in the game right now. How could it not be? It has arguably the biggest rapper of the last five years in Lil’ Wayne, one of the most saught after rappers in years in Drake, and Nicki Minaj who is one of the most unique female flame throwers ever. I will speak about the afromentioned big three, other artists, rumors, and the overall grade of the label.

*Artists*

Star Players

Lil’ Wayne – Easily the most exciting rapper in the game. You never really know what you will get from him. He can spit a 16 and make you believe he could be the best ever, but then there are times when you wish he would stop with all the drugs.

Drake – His buzz to start 2010 was unbelievable. I hadn’t seen people go crazy over an artist like him since 50 Cent came out in the early 2000’s. He has the ability to rap with the best of them but he can also sing without the Auto-tune.

Nicki Minaj – I can’t say enough about the pink wigged lyrical assassin. In almost of all of her features she becomes the main attraction. I never really felt that way about a female rapper before. Pink Friday sold more copies in its first week than any female Hip -Hop artist in history except one. That says a lot about her work ethic.

Upcoming Stars

Cory Gunz – After what he did on “A Milli” a few years ago, it was smart for Wayne to turn around and sign the young emcee. Cory Gunz can be amazing at times and the one thing he will have to his advantage is being around greatness.

Tyga – In ’08 I would have said, “Dude is nothing but a gimmick drinking coconut juice half ass rapper” but then the Young Money album dropped. I must give the guy credit, he worked hard to get to the level he is. I think Wayne knew about dudes potential the whole time.

Shannell – The sultry side of Young Money. She has the voice to make a big impression on the charts. Her talent as a writer is also well known in the industry and Wayne really seems to be big on her.

The Sidekicks

Jae Millz – He can rap, but he seems like he will be no more than a feature on Wayne track here and there. Plus after the XXL Freshman remarks last year, he seems like he knows he has hit his ceiling. Not even Wayne has been able to create a buzz for dude.

Lil’ Twist – He could go from sidekick to up comer, but he has to grind a little more.

Lil’ Chuckee – He is in the same boat with Twist.

Gudda Gudda – It might just be me, but his rhymes are so predictable. This is because he is a simple rapper.

T- Streets – This is Wayne’s friend. That is the only reason I can imagine that he is signed.

Short Dawg – I heard dude use to write for Bow Wow. It is funny Birdman signs Bow Wow, then Wayne signs Short Dawg.

The Office

Mack Maine – His lyrical game isn’t that great but since he took an office position, he has made moves happen at YM. Remember Young Money has been around since ’05 and nothing ever happened until Mack took a seat in the president’s chair.

Cortez Bryant -Everybody claims dude has the potential to be the next mogul.

Lil’ Wayne & Baby – The owners.

*Rumors – It has been rumored that Wayne will sign both Joe Budden and T-Pain, but with Shady just signing Slaughterhouse and no official word from T-Pain’s camp, I doubt it is true .

*Mistakes: Taking almost 5 years to drop an album from Young Money is a bad look. Letting Curren$y walk was a mistake as well.

Bottom Line:
This Label has 3 stars, 3 potential stars, and a lot of fluff. Jae Millz and others really bring down the stock of the label

        1. LMFAO for once in life gotta agree with Jerm here. Nowhere near a big Elec fan but I wish Drake’s success on Mr. Cole. 2011 Cole World baby!

        2. On this planet, Earth. We ain’t on Mars, Jerm. As far as the wordplay and actual HIP HOP, not RAP, HIP HOP. J. Cole and Jay Electronica can eat them on all accounts and they don’t need no gimmicks or buzz to do it.

      1. You are right, they are the Miami Heat, but the best teams in the league are Boston and the Spurs. They have a cohesive talented team, while Miami has three all stars with no balance, like Young Money.

    1. They also have certified hitmakers Willow Smith and Sean Garrett
      And up and comers like Hugo, Alexis Jordan, and Bridget Kelly
      And they mange Rihanna, Wale, and Melanie Fiona

  1. I Completely agree with this. They only was hot for a little while, then the buzz settled and we realized this group really don’t go hard, excluding the obvious three. I would give them a C-

    1. When we break down the music perspective, I don’t think you can give them ANYTHING higher than a B. I would give them a C- score too.

  2. I really think Young Money is overrated. They have the talent but for some reason they haven’t pulled me all the way into their realm. I think a B- would be better and I don’t think they deserve anything higher. I do find myself liking Drake album a little bit more than I did but I just can’t get into Nicki album, its not made for me I see. After hearing the Young Money group album it was nothing more than what I expected. It’ll never be like the Hot Boys when they was running Cash Money and the hip hop game in 98-01.

    I have to co-sign with rickjamesbitch on the Roc Nation part. Roc Nation have more talented artist on their roster. Not to say Young Money don’t have talented artist but a hand full of them just don’t cut it.

    Also you need to do your research man. Nicki Minaj isn’t the first female rapper to sale like that on first week sales! Lauryn Hill sold more than she did on the first week! Lauryn had the better product, production, and content. I know some of these hip hop folks on here had to know this…..

    1. I thought so! I was only like 6 when that album came out though so I wasn’t sure, also I think one of Missy’s album out sold that Pink Friday too.

        1. @RIckjamesbitch.

          Damn I didn’t know you was that young bro. Wow! Naw Missy haven’t. Most of her albums sold over 138-140k on the first week and eventually she’ll go Plat or Double. My favorite albums from her back then were Supa Dupa Fly and Da Real World (since it had B.G. & Juvenile, Redman and Eminem on it)

          @Young Blaze

          True but Hill still sold more and she was a dope emcee. She should have made another album after that but she waited to late and the buzz been dead. Plus people under 21 aren’t really into her now and don’t know much about her.

          1. Lol yeah, Ive just tried my best to study up on hip hop so I could keep up with y’all.
            And if Nicki outsold Missy then congratulations to her.
            And Lauryn definitely should have made another album, she is one of a kind..

          2. My brother you are doing your thing! Keep it up. It’s a shame that hip hop isn’t as edgy as it once was. I haven’t heard many albums that make me want to rush out to the store and buy it like I use to do a long time ago.

            Yea Nicki is pushing up numbers but I think its because how she look and her relationship with Lil Wayne. I hate them faces she be making overall she is okay though lyrically. I just can’t get into her album.

          3. Haha thanks man, and I defintely feel you, I only bought like 6 rap albums and a lot of them weren’t even from this year (one was The Low End Theory lol)
            And as far as Nicki goes she has her moments when she says some hot stuff but sometimes she just spits generic lines (most of Roman’s Revenge) and her gimmick and connections are definitely what’s helping her sell.

          4. I agree with you on that. But it makes you think, who decides what genre songs and albums are listed under for overall classification. The artist, the label, or does Billboard decide themselves? (Excuse any errors I’m typing from my BlackBerry)

    2. Do your home work. Lauryn hill wasn’t classified as hip hop thus nicki had the highest selling album in history as a hi hop artist being a woman

      1. Technically Nicki album isn’t a real hip hop album either. She is singing “Your Love” and shit on hers with autotunes. Lauryn didn’t need autotunes on her album. Lauryn was a artist (beyond hip hop). Her album incorporated hip hop, soul, gospal, and R&B not to mention she produces.

        Lauryn Hill is just as hip hop as Nicki, if not more. I’m glad Lauryn left in the time she did decide to not rap anymore. Her album was on the Hip-Hop/R&B charts man….

        1. You don’t get what I am saying. Look at the genre lauryn hills album was classified as when released. It wasn’t classified as rap or hip hop so technically nicki had the highest first week sales as a female rap artist!

    3. Do your home work. Lauryn hill wasn’t classified as hip hop thus nicki had the highest selling album in history as a hi hop artist being a woman

  3. I agree with this but I dont see the sidekicks getting anymore attention than they are now no matter what happens. They do have a hell of a starting line-up.
    oh & i see you puts some bars in there or maybe I just really like rhymes
    ” I can’t say enough about the pink wigged lyrical assassin/ In almost of all of her features she becomes the main attraction” :/ lol can’t wait for the rest

    1. Is Shady Records even big enough to make an evaluation? Em and 50 (maybe) are Star players
      and the rest are up and comers hopefully..

  4. YM does have alot of washed up talent…Khaled, Bow Wow, T-Pain (if he signs)

    smh about ya’ll even putting up the Joe Budden thing. That wasnt even a real rumor to me

  5. Khaled’s albums are pointless but they all spawn at least one hit record. and its right to grade them on the whole roster as a whole but honestly for the wayne-drake-minaj three pronged attack they deserve an A-. Its a sloppy business model they used for all three (become ubiquitous on tons of features, delay delay delay the album) but they put up numbers. minaj is breaking records and shes on kanyes ass sales-wise, drake put up solid numbers and is on at least 8 hit radio songs right now, and as for wayne…i dont even think dude is as great [anymore] as y’all say but lets rundown his list. they pushed an album no one liked, rebirth to gold. they pushed a scraps album, human being, to gold. 6’7″ number one on itunes out the gate…they’re a powerhouse. They may not ever push the others to the tier they currently sit at but for 08-10 they deserve bigger props

    1. I see what you’re saying. I can co-sign and I definitely don’t think Lil Wayne is as great as he could have been. For some reason I don’t know why people be thinking Lil Wayne is a new artist. That EP they released was trash but it sold.

  6. Do yall think that anyone on young Money other than maybe can outrap Cory Gunz? I dont think so he makes Drake look like Trick Daddy (nothing against Trick) If u ask me.

  7. With the exception of the starting three,Cory, and Tyga, YM in my opinion are all hype and no delivery. Everybody on roster except for the names mentioned all sound like Wayne………I thought music was all about creativity……….and both Roc Nation and G.O.O.D Music are better in my opinion as far as actual talent.

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