It was towards the end of May when J. Cole pushed the release date up for his album Born Sinner to June 18th. The same release date as Kanye West’s album Yeezus. If anything, you had to give props to Cole for trying to take it to the next level and challenge Kanye to an album battle. It’s levels to this Hip-Hop shit I guess and you can say J. Cole is B-Level, some people would say even C-Level, but he was ready for the top level. He also may have remembered when Kanye & 50 Cent went head to head back in 2007 to see who sold the most in the first week. If you remember, Kanye won that battle with Graduation selling 957,000 and 50’s Curtis selling 691,000. I guess J. Cole may have thought that even if Kanye outsold him with Yeezus, he could still come out pretty good with sales. Hell, this may be true because I remember when Lil’ Wayne sold a million in the first week with Tha Carter III and Plies came out the same day with Definition Of Real and sold 214,000. And that’s Plies.
According to Billboard, it looks like Yeezus will sell 500k, Born Sinner will sell 150k-200k, and Mac Miller’s Watching Movies With the Sound Off will sell 100k. Of course these are all sales forecast from industry sources, but these numbers sound about right.
*Update: HITS Daily Double reports that Yeezus will sell 375-400k, Born Sinner will sell 290-315k, and Mac Miller’s Watching Movies With the Sound Off will sell 95-105k
Until we get the real official album sale numbers next week, I guess you could say we definitely know Kanye won the leak race. Born Sinner leaked first, then Watching Movies With The Sound Off, then Yeezus, then Kim Kardashian, not to be out shined, leaked Kanye’s baby 5 weeks earlier than it’s release. You can’t make this shit up.