Team Evaluation: G.O.O.D. Music

G.O.O.D Music has been around since 2004 and is an acronym for “Getting Out Our Dreams”. This label has an assortment of artist that vary. On one hand you have Common and Mos Def (The Legends) and on another you have Big Sean and CyHi Da Prynce (The Youngsters). Of course the boss Kanye West has found ways to keep everyone on G.O.O.D. in the spotlight. In late 2010 he had put together a cypher with a select group of his artists. One thing to recognize about G.O.O.D. is that it is not a record label; instead it is a management and production team. This gives Kanye an opportunity to grab artists who are already signed to a major label.


Star Players

Kanye West – Mr. West has been one of the craziest characters in the spotlight for almost 7 years now. Unfortunatly that is why people don’t always recognize the quality of his music is always head and shoulders above others. He has dropped five albums and four of them are often argued as classics. Even if you don’t feel like they are, you have to respect that they are apart of the conversation.

Common – Sometimes a change of scenery is the best thing for a great talent. After joining Kanye and his G.O.O.D. camp, Common went from a respectable Emcee to an artist that can also sale. Common has dropped 3 albums under this imprint and 2 of the three have sold a million plus.

KiD CuDi – His music is a little off of the norm, but you can’t deny he has a strong fan following.

John Legend – His voice is unique, although he hasn’t dropped an album as good as Get Lifted (In my opinion). His fan base is as strong as any other R&B artist out there.

Upcoming Stars

CyHi Da Prynce – Ever since the cypher during the BET Hip Hop Awards his buzz has grown immensely. I had no idea who dude was until that cypher aired. His mixtape got pretty good reviews too.

Pusha T – He is the newest member of the acclaimed management team. Since the VMA’s when he first performed with Kanye he has been a buzz in the industry.

Big Sean – While I have never really listened to dude, I hear people call him better than Lil’ Wayne. Even though I doubt this, the comparison shows how much of a hype he has.


Mos Def – Although Kanye was able to help Common sell units, I can not imagine he can do the same for Mos. It is unfortunate, but units do not get moved by skills. He is classified as a vet because he will be used sparingly, due to other things he has going on (Movies).

Consequence – Pretty much, he and Mos Def are in the same boat.

GLC – In the same boat with Consequence.

Sidekicks (Bench Players)

Fonzworth Bentley – Not much to say about this.

Malik Yusef – Who?

Mr. Hudson – He dropped an album? Really?

Sa-Ra – Two albums?

*Rumors – Nas is said to be joining the G.O.O.D. music regime. I know I have been knighted the Nas hater, but this would be a nice move for Esco.

*Mistakes – Every label has a bench, but wow G.O.O.D’s is horrible. DAyumn!!!

Bottom line:
Before I started this, I fully expected to give this team an A. Then I saw all the acts that are involved with the squad, and, honestly they have a lot of dead weight. This hurts their grade a lot.